The company Bobcat begins its history in the USA in the state of North Dakota in 1958. Then the company bought out the rights to a compact 3-wheel loader Keller from the Keller brothers, who subsequently successfully cooperated with Bobcat. In the same year, the first model of self-propelled loader M-60 is produced.
In 1959, Bobcat produces an improved model of the M-200 loader, which differed from its predecessor with a powerful gasoline engine of 12.9 hp.
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In 1960, the company produced the world's first compact loader with a side-turn and four-wheel drive M-400. Initially, Bobcat was called Melroe. Its catchy name, it acquired later in honor of the truck called the M-440 (improved version of the M-400), which was successfully launched.
The decision to call the maneuver loader a bright and catchy name led to the birth of the name "Bobcat" - "trot". In the same year, a logo was developed - a lynx inside a double oval, and the slogan "dexterous, fast, hardy" (like the trot itself) was used to advertise forklifts. The logo for the first time decorated the loader M-440, and then all the models of Bobcat loaders.
In 1963, a model of a M-444 rotary-type loader was developed, which were exported to Europe. This model of technology brought real success to the company Bobcat due to the improved designs over which the engineers of the company worked for 2 years. The undeniable advantage of the M-444 was that they could be used in industry and construction.
Thus, the company Bobcat significantly expanded its production capabilities, not limited to the production of only agricultural machinery. In order to consolidate the European market, Bobcat in 1965 signed a licensing agreement with the English company Luff & Smith for the manufacture of forklifts with onboard drive.
In England, near Luff & Smith, Bobcat is building a new factory. And all in the same 1965 for the first time in its history, Bobcat produces a record number of forklifts that found their customers in different markets - from builders to fertilizer plants, from foundries to municipalities.
In 1967, Bobcat signed an agreement for the production of trucks in Europe with the Italian company Beltrami (Luff & Smith went bankrupt, and Bobcat had to look for a new partner). Then she acquires the company Reiten Manufacturing of Cooperstown.
In 1969, an American company was acquired by Clark Equipment Company. By the end of the 1960s, the Bobcat range had Merloe Pickup pick-ups, Harrowweeder weeding and harrowing machines, plow blades and much more. The beginning of the 1970s was marked by the modernization of production.
In 1970, the Bob-Tach system (rapid attachments) was introduced and the operator ROPS fenced off against possible injuries in production. That year was also remembered for the first production of the first loader with hydrostatic drive M-970. In the European market, the company's affairs went well, in 1971 it was possible to open a large marketing department in Brussels.
In 1977, the Bobcat technique first appeared on the USSR market, preference at that time was given to small-sized universal machines. Also in 1977, in Monte Carlo, an exhibition of dealers was held, at which Bobcat introduced a series of forklifts, and on the individual model M-530, improvements were shown in the operator's cabin (comfort was associated with the seat and armrests).
In 1984, the company's original logo was changed, now it consisted of one head of a lynx and could not help attracting attention. In the second half of the 1980s, the company Bobcat felt the strength to transform into a world leader, producing compact equipment. For this purpose, in 1986, two production lines were launched - compact trenchers and mini excavators.
In 1991, the first Bobcat dealer center was opened in Moscow (Bobcat LLC). At the same time, the company launches the production of 50-series forklifts with a side turn, and the production capacity was improved by electronics and security issues, in 1994 they were supplemented with Lot production facilities.
In 1995, Bobcat became a structural subdivision of the leading manufacturer of industrial machines and construction equipment Ingersoll-Rand Company. In 1998, Bobcat managed to expand the range by launching models of mini excavators 337/341, with a lifting capacity of 5 tons. Also, Bobcat acquires the US company Palm Attachment Sales, which exists on the market in the 80s and produces attachments for forklifts.
In 1999, European plants start producing compact loaders (model 864). Among the purchases Bobcat worth noting is the French company Sambron SA, acquired in 2000. It has been on the market for a long time and specializes in the production of forklifts with a freight elevator.
In 2001, Bobcat included a Czech manufacturer of compact excavators with a front bucket and equipped with a backhoe Superstav. All in the same year in Europe was introduced model A220 - loader, combining the side turn and control of all the wheels, which is achieved in the operator's cabin with a simple click of the switch. There were no analogues of such a model in the world yet.
In 2002, Bobcat began the production of mini excavators. Further expansion of products was dictated by the latest technologies, innovative developments and investment.
Since 2007, the company Bobcat belongs to the South Korean company Doosan Infracore (look: Doosan Truck PDF Manuals). In the Czech Republic, a new training center and a factory have been opened, on which new models of forklifts with a telescopic lift are being manufactured.
In 2008, Bobcat celebrated its 50th anniversary. Intermediate results and an analysis of how the brand "Bobcat" was created were summed up. The fact is that after the end of the concept of loaders with the onboard drive + the constant growth of consumers allowed the company to develop and produce machines with unique characteristics. In the middle of the last century, the main emerging markets were fertilizer producers and dairy farms.
Specialists Bobcat came to a simple scheme - to paint machines in white paint as a symbol of cleanliness and sterility. This color, the new logo and the company's name have become the trademark of Bobcat, a sign of success and quality.
Company Bobcat today is the largest manufacturer of construction and agricultural machinery, having more than 900 dealers in more than 75 countries. The main products of the company are compact excavators, attachments and skid steer loaders.
In Europe, Bobcat has strengthened its position at the expense of factories and the European Marketing Center, which is located in Belgium. All in the same Europe, the name "Bobcat" began to be applied to any loader, regardless of the manufacturer, with which the American company has been struggling for more than a year.
Over a period of more than 50 years, much has changed, only one thing has not changed: Bobcat's commitment to professional excellence and the highest quality achieved through innovation and the spirit of the discoverers.